Hello there.

Hi, I'm René Rohde.

I'm a commercial and brand operator who has spent most of my career working with products people get unusually passionate about.

I've led marketing, brand, product and commercial functions across gaming, consumer technology and international consumer brands, including roles at GameStop, SOUNDBOKS and Click & Grow at the senior and C-level.

My experience covers the full stretch from figuring out what a product should mean in the market to building the teams, channels and commercial model required to grow it.

A recurring theme has been working with fanbases rather than simply customers: communities with strong opinions, high expectations and a genuine relationship with the products they choose.

That's also what draws me to games.

Creative teams need room to make great things. Businesses still need a clear view of audience, market and commercial reality. I like working in the space between the two, helping make better decisions without sanding off what made the product interesting in the first place.

Rohde Advisory is my independent advisory practice, based in Copenhagen and working internationally.