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Rohde Advisory

Services

I work with companies where the product means something to the people who buy it. Games, hardware, entertainment, hobbies and other categories where customers become fans, communities form, and the usual playbook doesn't always apply.

My work tends to sit where product, audience and commercial decisions meet.

01

Product, market & brand strategy

Who is this really for? Why will they care? Where does it fit in the market? What should it stand for, and how should it be positioned?

I help teams pressure-test products, propositions and portfolios against the people they ultimately need to reach, then turn that into clearer choices about market fit, positioning and where to focus.

This can include

  • Product-market fit and marketability
  • Audience and category strategy
  • Portfolio and opportunity assessment
  • Commercial validation
  • Competitive positioning
  • Brand strategy and positioning
  • Proposition development
  • Messaging and narrative
  • Brand architecture
02

Go-to-market & fanbase activation

A good launch starts long before the campaign.

I work with teams on how a product enters the market, where momentum should come from, and how brand, community, distribution and commercial activity work together rather than as separate functions.

This can include

  • Go-to-market strategy
  • Launch planning
  • Growth strategy
  • Audience and community strategy
  • Channel and partnership strategy
  • International expansion
03

Fractional CMO and CCO leadership

Often the hard part isn't coming up with the strategy. It's making it survive contact with the organisation.

As a fractional CMO or CCO, I can work alongside founders, studio leadership and commercial teams to turn direction into decisions, priorities and actual work, without adding another layer of process.

This can include

  • Setting or sharpening the company, brand or commercial strategy
  • Turning strategy into clear priorities, plans and decisions
  • Aligning marketing, creative, product and commercial teams
  • Providing senior leadership without the cost or commitment of a permanent hire
  • Supporting founders and leadership teams through growth, change or transition
  • Building the processes, team structure and operating rhythm needed to make progress
  • Acting as a sounding board for important commercial, brand and organisational decisions

How engagements work

Engagements can range from a focused piece of strategic work to ongoing fractional leadership, advisory support or help during a particular transition.

If you're working on something where audience, product and commercial decisions are tightly connected, I'd be happy to talk about what would be most useful.

Get in touch